Proton: Using IAP to Enable More Fan Payments in the App Store – A Step Forward in Apple’s Improvement of the IAP Rules

“This is a huge moment for creators and their businesses,” Taylor says. The ruling will allow creators to be paid without Apple giving them a 30 percent share of the profits. As a first step, we will submit an app update for review by Apple to enable payments outside of IAP so creators keep more from iOS based fan payments.”

“When we first announced rolling out Apple’s IAP requirements last year, we shared that we used three principles to guide our decision in how we wanted to move forward: transparency, control, and stability,” Taylor says. Keeping with those principles we are exploring further action, and will keep creators and fans informed of any changes to our experience.

The company said it was planning an update in response to the ruling. The app update will give consumers in the United States a better experience. Proton is also planning changes, with CEO Andy Yen saying that it will “lower prices for users by up to 30 percent.”

Can finally see how much something costs in our app, including pricing details on subscriptions and information about promotions that will save money; Can click a link to purchase the subscription of choice, upgrading from a Free account to one of our Premium plans;Can seamlessly click the link and easily change Premium subscriptions from Individual to a Student, Duo, or Family plan; Can use other payment options beyond just Apple’s payment system—we provide a wider range of options on our website; and Going forward, this opens the door to other seamless buying opportunities that will directly benefit creators (think easy-to-purchase audiobooks)